6 Foundations of Great Digital Creative

AdAge Digital 2010 6 Foundations of Great Digital Creative

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The 6 Foundations of Great Digital Creative

1. INTERACTIVE


• GTI Burnout (HINT: Hit the gas!)


2. CUSTOMIZABLE


• Smart Fortwo (Enter Code BN2 6UD)


3. CONTEXTUAL- The art of closely tying content with the media.


• Mac vs PC on the Wall St. Journal Site


4. ENTERTAINING


• Lipton Ice Tea


5. PLAYABLE


• Burger King Sharpie


6. USEFUL


• Discover London